The first French yoga brand created in 2014 by Hélène Duval, YUJ develops its entire activity around these 3 letters which mean “union” of body and mind.
Our history
Then a yoga teacher, Hélène Duval democratized the practice of yoga by creating unique events bringing together thousands of people, and by supporting her notoriety through yoga videos in partnership with ELLE. Millions of views and a few months later, the community was created, the yogis followed, and the YUJ brand was born.